BYTON turns cars into a next-generation smart device. At BYTON automobiles and digital literacy are equally at home with each other. As a start-up, the company creates an environment for free thinking and action. Moreover, the company aims to become a global pioneer in the coming era of connected mobility by designing our cars as a fully connected smart device on wheels. Turning the car into the next-generation smart device requires combined forces right from the start. One driver of change are the automotive engineers, who are constantly opening up innovative forms of mobility with new technologies. Similarly important are the computing experts who are pushing the boundaries of mobility through digital transformation. Never before have both these drivers of change been so effectively united in a single company. At BYTON automobiles and digital literacy are equally at home with each other.
Carsten is a world-renowned expert in electro mobility with a PhD in mechanical engineering. He spent the past 20 years at BMW, leading a range of key engineering divisions within chassis development, powertrain development and corporate strategy, for more than 10 years as a BMW Group Vice President. In 2010, Carsten was named head of BMW’s i8 vehicle program, which gave birth to the game-changing i8 luxury plug-in hybrid model. His leadership and introduction of a revolutionary development process helped launch the BMW i8 successfully in merely 38 months. The model surpasses all vehicle standards in performance, materials used and development efficiency, setting new benchmarks in the auto industry. Through his efforts, innovative sales and customer service techniques and systems have been established to market the BMW i8. Carsten exudes a positive attitude and has a great passion for life, often displaying fearlessness when challenges arise. In his spare time, he enjoys sailing, mountain climbing and cycling. He also likes arts, fine dining and good red wines. Carsten is married with two children.
Daniel is one of the most experienced executives in China’s premium auto industry, with extensive experience in marketing, sales, branding, business development and operations. He is widely regarded in the industry as a "China hand". Before joining BYTON, Daniel was managing director of Infiniti China and president of Dongfeng Infiniti Motor Co., Ltd. Prior to his extensive work at Infiniti, Daniel was senior vice president of sales and marketing at BMW Brilliance Automotive Ltd. Through Daniel’s efforts at BMW Brilliance and Infiniti China, locally produced models for BMW and Infiniti hit record sales figures. He launched branding and marketing initiatives for each automaker that set industry benchmarks, including the brand gala in 2014 to unveil Infiniti’s "Gan Ai" slogan, and the sponsorship of famous reality show "Dad, where are you going", which led the trend of car brands cooperation with TV reality shows. Daniel is also an expert in product strategy, dealership network development and joint venture operations. Daniel is passionate about the Chinese culture and has been living in China for nearly two decades since he began studying Chinese at Nanjing University in 1998. He is a Chinese tea enthusiast and enjoys playing basketball. Daniel is married with two children.