Haier Group is a global leading provider of better-life solutions, with its white goods business brand more famous than others for nine consecutive years. In the era of the Internet and the Internet of Things, Haier transformed from a traditional manufacturing enterprise into a win-win IoT community ecology, leading global companies to take the lead in detonating the Internet of Things economy. The founder of the company, Mr. Zhang Ruimin, is the Chairman of the Board of Directors and Chief Executive Officer. The company was founded on December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of the times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from the collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things. In 2017, the Haier Group achieved a global turnover of 241.9 billion yuan, and the global total pre-tax profits exceeded 30 billion for the first time. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.
Zhang Ruimin, one of world’s top 50 management thinkers, is a world renowned enterpriser, founder of Haier Group, Secretary of the Haier Group Party Committee, and Haier Group Chairman of the Board of Directors and CEO. Zhang Ruimin has also been honored by being named an alternative member to the 16th, 17th and 18th Central Committees of the Chinese Communist Party. In 1984, Zhang Ruimin took on the role of Director of the failing Qingdao Refrigerator Factory – Haier’s predecessor, thus beginning the prologue of Haier’s entrepreneurship story. Over the course of 32 years of development, his innovative entrepreneurial spirit and advanced strategic decision-making in tune with prevalent trends.