Established in 2003 and headquartered in Zhuhai, China, Meizu designs and produces smartphones created to provide a simple, intuitive mobile experience for people whose time is expected to be simply spent in using their devices, instead of figuring out the way of using them. Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on a business philosophy and commitment to pursuing perfection and long-term development, Meizu remains laser focused on developing innovative and user-friendly smartphones for consumers. With more than 1,000 employees and 600 retail stores, the company has built a presence throughout many international markets. Meizu phones are characterized by their light, comfortable design, premium sound quality, high-definition camera, and simple, elegant user interface, combining performance, ease of use and functionality with the durability needed to survive the human experience.
Jack Wong or Huang Zhang is a Chinese entrepreneur. He is the founder and former CEO of Meizu, a Chinese consumer electronics company. At the age of 16, Wong was expelled from high school and therefore did not attend college. Already at young age, he was enthusiastic about electronic devices. Before getting involved in the consumer electronics industry, Wong worked as pier porter. Later, he moved to Shenzhen to get into the electronics industry. In 2002, he became general manager of a Singaporean joint venture company called “Aegean”. He shaped the strategy of the company and shifted its focus on production of speakers and MP3 players. The company was able to offer innovative products at that time, such as MP3 players with a battery life of 20 hours and 128 MB of internal storage. After divergences with the shareholders due to different opinions on brand management and marketing, Wong decided to leave the company. At the end of 2002, Wong invested 100,000 RMB to start a new company called Meizu. The first Meizu MP3 player was released in the second quarter of 2003. In June 2003, the Meizu internet forum was launched to serve as a platform for interaction with customers. Wong himself was very active on the forum and endorses all employees to emphasize customer feedback for further development of products. Between 2003 and 2009, Wong himself had almost 6000 posts on the Meizu forum. In 2010, Wong decided to retreat from the management of Meizu, however on February 10, 2014, Meizu announced that Jack Wong would be appointed as the CEO of the company, but eventually this did not happen.