NIU is the world’s leading provider of smart urban mobility solutions, it has created a new market category—smart electric two-wheeled vehicles—to redefine urban mobility with its core team from BMW, Microsoft, Intel,Huawei, McKinsey, KKR, and Bain Capital whom are all committed to change urban commuting globally. NIU currently design, manufacture and sell high-performance smart e-scooters, and it has a streamlined product portfolio consisting of three series, N, M and U, with multiple models and specifications for direct to consumer, delivery, and sharing markets. NIU has received five prestigious international design awards, including, the German Red Dot, the United States iDEA, the Japanese G-Mark, the Chinese Red Star, and the German IF for the M Series scooter. In 2017 NIU went on to launch the ultra-lightweight U-Series scooter which has been well received by customers and design awards; including the German Red Dot. MISSION Redefine urban mobility and make life better. VISION Become the number one urban mobility brand, powered by design and technology.