OnePlus is a Shenzhen-based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013. The technology startup committed to bringing the best possible technology to users around the world. Created around the mantra Never Settle, OnePlus creates beautifully designed devices with premium build quality. The company unveiled its first device, the OnePlus One, on 23 April 2014. In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India. On 9 March 2014, the company expanded its operations to the European Union. As of July 2018, OnePlus serves to the following 34 countries and regions: Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden, the United Kingdom and the United States.