Zhihu, launched in January 2011, is a Chinese question-and-answer website where all kinds of questions are created, answered, edited and organized by its users. Its motto is “Share your knowledge, experiences and thoughts with the world.” In Classical Chinese, “Zhīhū” (知乎) means “Do you know.”
As of June 2018, the Quora-like Q&A platform said it had 180 million registered users, and 35 million of them were active monthly. Even though it’s not as big as WeChat or Weibo, it’s turning into an important window into what Chinese netizens are discussing online everyday.
Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.