Mr. William Li is the Founder, Chairman and CEO of NIO. In November 2014, Mr. Li founded NIO with the goal of redefining the car ownership experience. Mr. Li is a serial entrepreneur. In 2000 he established Bitauto Holdings Ltd. (NYSE: BITA), where he still serves as the Chairman of the board of directors today. (Bitauto is one of the largest providers of online content and marketing services for China's automotive industry). Mr. Li has co-founded and invested in over 40 companies in the internet and automotive industries. Whilst studying at Peking University, he founded Beijing Antarctic Technology Development Co., Ltd, one of the earliest internet companies in China. Mr. Li was recognized by Sina Finance, People’s Daily and Wu Xiaobo’s Channel in January 2018 as one of the “2017 Top 10 Economic Personages of China.” In 2017 Mr. Li was named GQ China Magazine’s “Entrepreneur of the Year”. Mr. Li was recognized by the China Automobile Dealers Association in 2008 as one of the top 10 most influential and distinguished people within China’s automobile deal industry in the past thirty years. Mr. Li was born in Anhui, China. He received his bachelor’s degree in sociology from Peking University where he minored in law.